Addison Global Limited

  • Digital Marketing Exec

    Job Locations GI-Gibraltar
    Job ID
    2018-1061
    Category
    Marketing
    Type
    Permanent Full-Time
  • Overview

    Our new digital marketing executive will help MoPlay take the next step towards excellence within acquisition and performance marketing.

    This role is vital in optimising our approach in the fields of PPC, SEO, programmatic and social advertising.

    In a dynamic, fast-moving environment, real-time analysis and decisions can be a key differentiator for our business.

     

    Responsibilities

    What you’ll do

    • Help activate the most innovative new acqusition strategy in betting and gaming
    • Be a key player in a mobile-first, millennial-focussed, truly international digital marketing team
    • React in real time to key sports events, tapping into trending conversations across multiple channels: eg:- PPC, Affiliate, SEO, Social Media, Programmatic/display
    • Ensure campaigns, content, ad copy, tracking and mechanics are not only fully functioning, but reflective of our best-in-class customer proposition
    • Help evolve and optimise our new customer strategy together with key information/data to support continuous learning
    • Constantly question assumptions, challenge the status quo, and push for improvement and innovation; never settle for being “good enough”

    Qualifications

    Who you are

    • You’re an organised, passionate, curious operator, who moves with the times and technological advancements, always retaining your finger on the pulse of modern digital marketing trends
    • Fluent English speaker with exceptional written and verbal communication skills
    • You are ideally Google Adwords or Google Analytics certified, but this is not a prerequisite
    • You have prior knowledge and understanding of mobile app tracking tools, for example: AppsFlyer/AdJust
    • You truly think mobile first and possess a clear customer-centric mentality
    • You demonstrably have experience and knowledge in the areas of SEO, link-building and key words strategies
    • You quickly and positively adapt to changing environments, whether it’s in customer behaviour, technology disruption or business goals
    • Minimum one year’s previous experience in digital marketing is preferred

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