Addison Global Limited

  • Customer Engagement Specialist

    Job Locations GI-Gibraltar
    Job ID
    2018-1051
    Category
    Marketing
    Type
    Permanent Full-Time
  • Overview

    Our new brand is here to provide customers with the best possible mobile betting experience.

    Our Customer Engagement team believes that this can only be achieved if our users receive truly personalised communications that are based on their user behaviour. A simple concept, a serious task!

    If you’re a CRM executive with 1-2 years hands-on experience, passionate about mobile and are up for a challenge we would like to hear from you.

    Responsibilities

    What you’ll do

    • Help activate the most innovative new customer comms strategy in betting and gaming
    • Trigger high levels of mobile engagement within our millennial consumer base by making every micro moment and interaction matter
    • React in real time to key sports events, tapping into trending conversations with timely and relevant comms across multiple channels: crm, in-app, push notification and social media
    • Ensure campaigns, content, ad copy, segmentation logic, triggers and actions are reflective of our customer proposition
    • Help evolve and optimise our contact strategy together with key information/data to support continuous learning
    • Constantly question assumptions, challenge the status quo, and push for improvement and innovation; never settle for being “good enough”

    Qualifications

    Who you are

    • You’re an organised, passionate, curious operator, who moves with the times and technological advancements, always retaining your finger on the pulse of modern customer engagement trends
    • You have a good understanding of CRM delivery platforms (Urban Airship, OtherLevels, Braze, LeanPlum) and Relationship Marketing Hubs
    • You have good understanding of ESP’s (Email delivery Platforms) & HTML
    • You have good understanding of Google Analytics, Adobe Analytics, MixPanel or similar reporting platforms
    • You are passionate about sports and working on cutting edge live coverage, and understand that this goes hand in hand with evening and weekend work
    • Fluent English speaker with exceptional written and verbal communication skills
    • You truly think mobile first and possess a customer-centric mentality
    • You quickly and positively adapt to changing environments, whether it’s in customer behaviour, technology disruption or business goals
    • Previous experience in betting/gaming is preferred but not compulsory

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